Like it or loathe it, social media plays a huge part in everyday life and has become an essential tool for advertising. That’s why a targeted social media campaign is the perfect way to capture the attention of passive buyers.
Passive buyers aren’t currently scouring Rightmove and Zoopla but may spot your advert while scrolling through the likes of Facebook, Instagram, LinkedIn or TikTok.
We have all searched online for a holiday or a new pair of shoes and then logged onto Facebook only to see a sponsored advertisement for the same thing you just Googled.
Property searches are no different, so if a potential buyer has been active on Rightmove or Zoopla recently, there’s a high chance your property video will land in their newsfeed – if the correct demographic is targeted. Using engaging video content of your home, we’ll build a bespoke social media campaign aimed at your ideal buyer.
